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Health Promotion Practice
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Getting off to a Good Start with Your Evaluation

Vincent T. Francisco, PhD

Work Group on Community Development and Health Promotion, University of Kansas, Lawrence

Ellen M. Capwell, PhD, CHES

Ohio Department of Health

Frances Butterfoss, PhD

Center for Pediatric Research, Eastern Virginia Medical School, Norfolk, VA

There is no better way to get started with an evaluation than to develop an evaluation plan. Good evaluation planning involves identifying who the key audiences for the evaluation findings include, posing relevant and useful evaluation questions, and using evaluation measures and designs that will answer those questions to the satisfaction of key stakeholders. This article outlines some ideas on how to go about doing this work and discusses some of the broader issues relevant to the evaluation’s (and the program’s) success.

Health Promotion Practice, Vol. 1, No. 2, 126-131 (2000)
DOI: 10.1177/152483990000100208
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