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Book and Media Review: A Practical Guide to Program Evaluation Planning

Holden, D. J., & Zimmerman, M. A. (Eds.). (2009). A Practical Guide to Program Evaluation Planning. Los Angeles: Sage. 170 pages. ISBN 978-1-4129-6775-4

Division of Partnerships & Strategic Alliances, National Center for Health Marketing at the Centers for Disease Control and Prevention in Atlanta, Georgia

For practitioners of health education and managers of health promotion programs, evaluation is consistently described as a challenge. Staff members often express the need for more expertise and guidance in evaluation. The newly published A Practical Guide to Program Evaluation Planning, edited by Debra J. Holden and Marc A. Zimmerman, is a compact and easily understood resource that promises to be of great value, especially to health promotion practitioners and students.

Key Words: evaluation research • social service evaluation • educational evaluation • evaluation planning • community-based program • evaluation planning • media evaluation planning • Evaluation Planning Incorporating Context (EPIC) model

Health Promotion Practice, Vol. 10, No. 4, 473-475 (2009)
DOI: 10.1177/1524839909344324


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