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Health Promotion Practice
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What's this?

Advocacy Evaluation: What It Is and Where to Find Out More About It

Michael C. Fagen, PhD, MPH

Community Health Sciences, in the School of Public Health at the University of Illinois, Chicago, mfagen1{at}uic.edu

Ehren Reed, MA

Innovation Network in Washington, DC

Jackie Williams Kaye, MPH

Atlantic Philanthropies in New York, New York

Leonard Jack, Jr., PhD, MSc

Center for Minority Health, Health Disparities, Research and Education; Minority Health Disparities; Division of Clinical and Administrative Services, College of Pharmacy, at Xavier University of Louisiana

Advocacy and policy change have become increasingly important strategies in health promotion efforts. As a result, advocacy evaluation is emerging as a necessary competency for health promotion practitioners. This article introduces the growing field of advocacy evaluation by describing its typical features, which include using prospective evaluation designs, emphasizing real-time data collection and use, monitoring and responding to changing environmental conditions, and assessing both individual and organizational capacity building. A number of freely available resources for learning more about advocacy evaluation’s key concepts and methods are highlighted.

Key Words: advocacy • evaluation

Health Promotion Practice, Vol. 10, No. 4, 482-484 (2009)
DOI: 10.1177/1524839909339584
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