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Integrating Cell Phones and Mobile Technologies Into Public Health Practice: A Social Marketing Perspective

Public Health Communication and Marketing in the Department of Prevention and Public Health at the George Washington University Medical Center in Washington, D.C., sphrcl{at}gwumc.edu

Mobile communications are being used for many purposes, from instant messaging (IM), mobile or microblogging (Twitter), social networking sites (Facebook, MySpace), e-mail to basic voicemail. A brief background on cell phone and mobile technology use in public health is reviewed. The focus of the article is framing the use of mobile technologies in public health from a social marketer’s perspective—using the 4 Ps marketing mix as a guide.

Key Words: social marketing • media • technology

Health Promotion Practice, Vol. 10, No. 4, 490-494 (2009)
DOI: 10.1177/1524839909342849


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