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Marketing Health Educators to Employers: Survey Findings, Interpretations, and Considerations for the Profession

College of Nursing and Health Professions, Drexel University, Philadelphia, Pennsylvania, sfg23{at}drexel.edu

Randall R. Cottrell, DEd, CHES

College of Education, Criminal Justice, and Human Services at the University of Cincinnati in Cincinnati, Ohio

Ellen Capwell, PhD, CHES

Department of Health and Sport Sciences at Otterbein College in Westerville, Ohio

M. Elaine Auld, MPH, CHES

Society for Public Health in Washington, D.C.

Kathleen Mullen Conley, PhD

School of Health Promotion & Human Performance at Eastern Michigan University in Ypsilanti, Michigan

Linda Lysoby, MS, CHES, CAE

National Commission for Health Education Credentialing in Whitehall, Pennsylvania

Malcolm Goldsmith, PhD, CHES

Southern Illinois University in Edwardsville, Illinois

Becky Smith, PhD, CHES, CAE

American Association for Health Education in Reston, Virgian

In July 2007, a market research report was produced by Hezel Associates on behalf of five sponsoring health education profession member organizations and the National Commission for Health Education Credentialing. The purpose of the survey was to learn about current or potential employers’ knowledge, attitudes, and behaviors toward health educators and the health education profession and their future hiring practices. This article presents the background leading up to the production of this report, the major findings of the survey of employers, recommendations from the market research group regarding core messages, and implications for the profession having discovered for the first time information about employers’ understanding of professionally prepared health educators. The article discusses the umbrella and key messages that may be incorporated into a marketing plan and other recommendations by the firm that should assist health educators in marketing the profession. Furthermore, this article presents reactions by leaders in this field to these messages and recommendations and concludes with next steps in this project and a call for the overall need to market the profession of health education.

Key Words: marketing health education profession • professionally prepared health educator • health education occupation • health education credentialing

Health Promotion Practice, Vol. 10, No. 4, 495-504 (2009)
DOI: 10.1177/1524839909339583


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