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The Diabetes Educator

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Health Promotion Practice
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Design Elements for the Development of Cancer Education Print Materials for a Latina/o Audience

Lydia P. Buki, PhD

Department of Kinesiology and Community Health at the University of Illinois at Urbana-Champaign, Illinois, buki{at}illinois.edu

Silvia I. Salazar, MPA

National Cancer Institute in Bethesda, Maryland

Viviana O. Pitton, MEd

University of Illinois at Urbana-Champaign, Illinois

Health educators can help reduce cancer disparities in Latino populations through the creation of effective print materials. In this effort, the National Cancer Institute conducted a comprehensive needs assessment to identify key design elements of cancer education programs and create a cost-effective process that would ensure consistency in the development of materials. This article introduces the Checklist of Design Elements for the Development of Cancer Education Print Materials for Latina/o Audiences (CEMLA), which includes a total of 10 design elements related to the process of developing materials and content. Using social learning theory as a theoretical framework, design elements are included that reflect cultural sensitivity at the surface and deep structure levels. This is the most comprehensive effort to date to integrate and synthesize theory and application in the design of materials for this audience.

Key Words: Latinos/Hispanic • health disparities • cancer • education • print materials

This version was published on October 1, 2009

Health Promotion Practice, Vol. 10, No. 4, 564-572 (2009)
DOI: 10.1177/1524839908320359


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