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Establishing Cause for Developing and Implementing a Broad-Based Marketing Effort for the Health Education Field

^* To whom correspondence should be addressed. E-mail: mstell{at}hlkn.tamu.edu.

	Abstract

What exactly is health education? Professionals with advanced degrees in health education have most likely encountered questions such as these either during introductory coursework or from those inquiring about the field. These queries can prove quite perplexing when asked by individuals who are unaware of the health education profession. Because the act of marketing health education is crucial to the sustainability of the field, the purpose of this article is to (a) explore the issue of describing and promoting health education, (b) establish ideas that can facilitate the provision of coordinated marketing efforts, and (c) offer marketing management and implementation principles that can assist in marketing both health education and health educators. Based on this discussion, the authors suggest building mainstream consensus in regards to marketing message development and implementation to better position health education.

First published on October 8, 2009
Health Promotion Practice 2009, doi:10.1177/1524839909341034


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