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The Diabetes Educator

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Health Promotion Practice
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Using Scenario Planning in Public Health: Anticipating Alternative Futures

Jennifer A. Neiner, MPH, CHES

Elizabeth H. Howze, ScD, CHES

Mary L. Greaney, PhD, MPH, CHES

Scenario planning is a method for anticipating possible alternative futures. Used widely in business applications, it allows planners to anticipate problems, reevaluate assumptions, and reflect on consequences of those alternative futures. In this article, scenario planning is applied to public health, specifically to illustrate the four steps in scenario planning for public health using a health department’s desire to address chronic disease prevention and control. An unhealthy diet and physical inactivity are considered to be key risk factors. The scenarios are presented in table format and are for illustration purposes only. Many other plausible scenarios could be constructed. Scenario planning allows stake-holders to define a desired, shared vision of the future, but more important, they can better prepare public health professionals to be successful in a constantly changing environment.

Key Words: scenario planning • public health planning • chronic disease prevention and control

Health Promotion Practice, Vol. 5, No. 1, 69-79 (2004)
DOI: 10.1177/1524839903257692
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