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Health Promotion Practice, Vol. 5, No. 4, 395-403 (2004)
DOI: 10.1177/1524839903258067
© 2004 Society for Public Health Education

A Bridge between Communities: Video-Making Using Principles of Community-Based Participatory Research

Vivian Chávez, DrPH, MPH

Department of Health Education at San Francisco State University in San Francisco, California.

Barbara Israel, DrPH, MPH

School of Public Health at the University of Michigan in Ann Arbor.

Alex J. Allen, III, MSA

Isles Inc. in Princeton, New Jersey

Maggie Floyd DeCarlo

American Red Cross of Greater Chicago

Richard Lichtenstein, PhD, MPH

School of Public Health at the University of Michigan in Ann Arbor.

Amy Schulz, PhD

University of Michigan in Ann Arbor.

Irene S. Bayer, MHSA

Office of Community-Based Public Health at the University of Michigan School of Public Health in Ann Arbor.

Robert McGranaghan, MPH

Detroit Community-Academic Urban Research Center at the University of Michigan in Ann Arbor., rojomcg{at}umich.edu

Health educators can play a critical role in bringing together the partners and resources to successfully make videos using principles of community-based participatory research (CBPR). This article is a "how-to" guide for making videos using community-based participatory research principles. The authors describe video-making and CBPR, then outline six steps on how to make a video using principles of CBPR: (a) engaging stakeholders, (b) soliciting funding and informed consent, (c) creation of shared ownership, (d) building cross-cultural collaborations, (e) writing the script together, and (f) pulling it all together: editing and music selection. Still photographs and key themes from the video A Bridge Between Communities are presented as a running case study to illustrate these steps. The article concludes with implications for health promotion research and practice.

Key Words: video • community-based participatory research • media


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