Health Promotion Practice

 

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Health Promotion Practice, Vol. 6, No. 2, 164-173 (2005)
DOI: 10.1177/1524839903259497

Using Community-Based Participatory Research Methods to Reach Women With Health Messages: Results From the North Carolina BEAUTY and Health Pilot Project

Laura A. Linnan, ScD, CHES

School of Public Health University of North Carolina at Chapel Hill; Lineberger Comprehensive Cancer Center

Yvonne Owens Ferguson, MPH

Yvonne Wasilewski, PhD, MPH

Duke University, Durham, North Carolina

Ann Marie Lee, RN, MPH

University of North Carolina Hospital Hematology/Oncology Unit in Chapel Hill

Jingzhen Yang, MPH

Felicia Solomon, MPH

National Cancer Institute, Bethesda, Maryland

Mira Katz, PhD, MPH

School of Public Health, Ohio State University, Columbus

This pilot study used a community-based participatory research approach to recruit and train five licensed cosmetologists from two beauty salons to deliver health promotion messages to their customers. Stylists attended a 4-hr workshop to develop skills for delivering targeted health messages. Educational displays in the salons reinforced these messages. Qualitative and quantitative methods assessed satisfaction, readiness to change, and self-reported health behavior changes in customers immediately postintervention and at 12 months. Trained stylists reported they would continue delivering health messages after the 7-week pilot was completed; 81% of customers read the educational displays, and 86% of customers talked with their cosmetologist about the Bringing Education and Understanding to You Project. At 12 months, 55% of customers reported making changes in their health because of the conversations they had with their cosmetologist. Customers who spoke more often with their cosmetologists about health also reported a higher percentage of self-reported behavior changes. It appears that trained licensed cosmetologists are effective in promoting health messages to their customers.

Key Words: community-based • participatory research • health promotion • women's health • cancer prevention


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