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Health Promotion Practice
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Web-Based Technical Assistance and Training to Promote Community Tobacco Control Policy Change

Walter F. Young, PhD

Klein Buendel, Inc., in Golden, Colorado.

Debbie Montgomery, RD, MPH

Colorado Department of Public Health and Environment in Denver, Colorado.

Colleen Nycum, MPH

Health Promotion Management, Inc. in Broomfield, Colorado.

LaVon Burns-Martin, BA

Colorado Tobacco Education and Prevention Alliance in Denver, Colorado.

David B. Buller, PhD

Klein Buendel, Inc., in Golden, Colorado.

In 1998 the tobacco industry was released of claims that provided monetary relief for states. A significant expansion of tobacco control activity in many states created a need to develop local capacity. Technical assistance and training for new and experienced staff became a significant challenge for tobacco control leadership. In Colorado, this challenge was addressed in part through the development of a technical assistance and training Web site designed for local tobacco control staff and coalition members. Researchers, technical Web site development specialists, state health agency, and state tobacco control coalition staff collaborated to develop, promote, and test the efficacy of this Web site. The work group embodied a range of skills including tobacco control, Web site technical development, marketing, training, and project management. Persistent marketing, updating of Web site content, and institutionalizing it as a principal source of information and training were key to use by community coalition members.

Key Words: community tobacco control • technical assistance • training • Web site development • Webbased • policy change • marketing • promotions

Health Promotion Practice, Vol. 7, No. 1, 78-85 (2006)
DOI: 10.1177/1524839905278498
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