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Health Promotion Practice
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Obvious and Not-So-Obvious Strategies to Disseminate Research

Mindy Thompson Fullilove, MD

New York State Psychiatric Institute at Columbia University in New York City, New York

Lesley L. Green, MPH, EdD

Columbia University Mailman School of Public Health, New York City, New York

Lourdes J. Hernández-Cordero, DrPH

Columbia University Mailman School of Public Health, New York City, New York

Robert E. Fullilove, EdD

Mailman School of Public Health, Columbia University in New York City, New York

The findings of health disparities research will have to be disseminated to a broad public in order to influence health outcomes. Some strategies for dissemination are obvious, and these generally work for ideas that are within the mainstream of current paradigms. However, ideas that challenge existing theories and assumptions may require different, and not-so-obvious, strategies. This article discusses the use of movies and site visits as two novel strategies for research dissemination.

Key Words: health disparities • dissemination

Health Promotion Practice, Vol. 7, No. 3, 306-311 (2006)
DOI: 10.1177/1524839906289377
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