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Health Promotion Practice
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What's this?

Application of a Web-Based Tailored Health Risk Assessment in a Work-Site Population

Joan E. Cowdery, PhD

University of Michigan in Flint, Michigan

L. Suzanne Suggs, PhD, MSc, CHES

Department of Marketing Communication at Emerson College in Boston, Massachusetts

Shandowyn Parker, PhD

University of Michigan in Flint, Michigan

This article presents an examination of the feasibility of implementing a Web-based tailored health risk assessment (HRA) as part of a University-based work-site health promotion program. Although the effectiveness of tailoring has been well established in the research literature, tailoring health messages for the purposes of health promotion and behavior change is only now starting to be used and evaluated in real-world settings. Key issues to be examined include the feasibility of delivery of a web-based tailored HRA, utility of data gathered for program planning, participation rates compared to traditional programming, usability, and participant satisfaction with the HRA.

Key Words: tailoring • health risk assessment • work site • health promotion

This version was published on January 1, 2007

Health Promotion Practice, Vol. 8, No. 1, 88-95 (2007)
DOI: 10.1177/1524839905278892
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Home page
 Health Educ BehavHome page
L. S. Suggs and C. McIntyre
Are We There Yet? An Examination of Online Tailored Health Communication
Health Educ Behav, April 1, 2009; 36(2): 278 - 288.
[Abstract] [PDF]