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Health Promotion Practice
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Social Validation of Goals, Procedures, and Effects in Public Health

Vincent T. Francisco

University of North Carolina, Greensboro

Frances D. Butterfoss

Department of Pediatrics at Eastern Virginia Medical School in Norfolk, Virginia

By relying solely on tests of statistical significance as the measure of success for interventions in public health, and in community-based participatory research, we can miss important social dimensions of the project. These dimensions include how our interventions might affect the lives of participants (social validity) and the lives of people more broadly (clinical or public health significance). Social validation procedures were originally developed to assess the acceptability of procedures and effects of behavioral interventions among clients and consumers. This article describes the methods used to obtain social validity data for goals, procedures, and effects of interventions in health settings. The challenges in using these procedures are also discussed, and suggestions are offered for future research and practice in this area.

Key Words: health promotion • social validity • evaluation • CBPR

Health Promotion Practice, Vol. 8, No. 2, 128-133 (2007)
DOI: 10.1177/1524839906298495
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