Health Promotion Practice

 

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The Diabetes Educator

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This version was published on October 1, 2007
Health Promotion Practice, Vol. 8, No. 4, 323-331 (2007)
DOI: 10.1177/1524839907306408

The Program Success Story: A Valuable Tool for Program Evaluation

Rene Lavinghouze, MA

Division of Oral Health at the Centers for Disease Control and Prevention in Atlanta, Georgia, rlavinghouze @cdc.gov

Ann Webb Price, PhD

Community Evaluation Solutions, Inc., in Alpharetta, Georgia

Kisha-Ann Smith, MPH, CHES

Northrop Grumman Corporation

Success stories are evaluation tools that have been used by professionals across disciplines for quite some time. They are also proving to be useful in promoting health programs and their accomplishments. The increasing popularity of success stories is due to the innovative and effective way that they increase a program's visibility, while engaging potential participants, partners, and funders in public health efforts. From the community level to the federal level, program administrators are using success stories as vehicles for celebrating achievements, sharing challenges, and communicating lessons learned. Success stories are an effective means to move beyond the numbers and connect to readers—with a cause they can relate to and want to join. This article defines success stories and provides an overview of several types of story formats, how success stories can be systematically collected, and how they are used to communicate program success.

Key Words: success stories • program evaluation • using evaluation results


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