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Improving Nutrition Education Newsletters for the Food Stamp Eligible AudienceDepartment of Human Health and Development at Montana State University in Bozeman, harmon{at}montana.edu
Survey Research Center and Population Research Institute at Pennsylvania State University in University Park
Pennsylvania Nutrition Education Program in the College of Health and Human Development at Pennsylvania State University in University Park The purpose of this study was to identify the types of nutrition newsletter content that reading clientele perceive as relevant to them in making healthy food choices consistent with sound dietary advice, and to identify ways newsletter design and wording affect the usefulness of the content. The authors conducted five focus groups with readers of nutrition education newsletters in three different regions of Pennsylvania between January and April 2003. All participants were obtaining food from their community food pantry, where newsletters are distributed by the Pennsylvania Nutrition Education Program. Major nutrition and health concerns of participants included heart disease, diabetes, dietary fat, and sodium intake. Recipes are the most highly valued portion of the newsletters. To summarize, newsletter readers indicate that effectiveness in facilitating food and nutrition behavior change is a function of the relevance, design, and practicality of the content.
Key Words: newsletters food stamp eligible focus groups nutrition education
This version was published on October
1, 2007 Health Promotion Practice, Vol. 8, No. 4,
394-402 (2007) |
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