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Health Promotion Practice
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Ethics and Patient—Provider Communication

Ray Marks, EdD

York College, City University of New York

Steven E. Shive, PhD, MPH

Department of Health at East Stroudsburg University

Effective health educator—client communication processes are a prerequisite to the acquisition and appropriate application of new knowledge, to discussions that focus on treatment risks and options, and to the mediation of (a) optimal self-management practices, (b) adherence to health recommendations, (c) client satisfaction, (d) autonomous, responsible decision making, and (e) provision of supportive and helpful advice. But is there room for improvement? To provide more uniform high-quality communications to all citizens and to support the practice principles embedded in the Health Education Code of Ethics, this article outlines results of the related literature, the authors' research, and a specific post hoc analysis of a national sample that strongly suggests that much more needs to be done to ensure health providers effectively communicate health promotion messages without bias in at least five related communication domains.

Key Words: ethics • health literacy • health communication • health promotion • public health

Health Promotion Practice, Vol. 9, No. 1, 29-33 (2008)
DOI: 10.1177/1524839907312094
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