Health Promotion Practice

 

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Health Promotion Practice, Vol. 9, No. 2, 116-122 (2008)
DOI: 10.1177/1524839908315134
© 2008 Society for Public Health Education

Using Pretesting to Ensure Your Messages and Materials Are on Strategy

Kelli McCormack Brown, PhD, CHES

University of Florida in Gainesville, Florida

James H. Lindenberger, BS

Center for Social Marketing at the University of South Florida in Tampa, Florida

Carol A. Bryant, PhD

Florida Prevention Research Center at the University of South Florida in Tampa, Florida

Pretesting is an important demonstration of understanding consumers' wants and preferences. This evolving, data-driven process provides opportunity for ensuring time, effort, and valuable resources are not wasted. The purpose of this article is to clarify the process of pretesting, why one should pretest, common mistakes, and pretesting on a shoestring budget.

Key Words: social marketing • pretesting • consumer orientation


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