Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

The Diabetes Educator

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Health Promotion Practice
This Article
Right arrow Full Text (PDF)
Right arrow All Versions of this Article:
1524839906298497v1
9/3/262    most recent
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by O'Connor, R. J.
Right arrow Articles by Bauer, J. E.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by O'Connor, R. J.
Right arrow Articles by Bauer, J. E.
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Using Direct Mail to Prompt Smokers to Call a Quitline

Richard J. O'Connor, PhD

Department of Health Behavior, Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, in Buffalo, New York, Richard.Oconnor{at}roswellpark.org

Shannon M. Carlin-Menter, MA, EdM

Research Institute on Addictions, State University of New York at Buffalo, in Buffalo, New York

Paula B. Celestino, BS

New York State Smokers' Quitline, Roswell Park Cancer Institute, in Buffalo, New York

Patricia Bax, MS, RN, CASAC

New York State Smokers' Quitline, Roswell Park Cancer Institute, in Buffalo, New York

Anthony Brown, BS

Department of Health Behavior, Division of Cancer Prevention and Populations Sciences, Roswell Park Cancer Institute, in Buffalo, New York

K. Michael Cummings, PhD, MPH

Department of Health Behavior, Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, in Buffalo, New York

Joseph E. Bauer, PhD

American Cancer Society, in Atlanta, GA

Telephone quitlines efficiently deliver cessation services, but few smokers use them. This article describes an unsolicited direct mail campaign designed to increase calls to the New York State Smokers' Quitline. Two post-cards advertising the quitline and the availability of free nicotine patches were sent to 77,527 smoker households between August and October 2005. One postcard emphasized the effectiveness of the nicotine patch, whereas the other contrasted the risks of smoking and patch use. Response was evaluated using geographically linked calls to the quitline 15 days before and after each mailing. The postcard campaign increased call volume by 36%, with no difference between the two postcard versions. Those who reported calling the quitline in response to a mailing were more likely to request nicotine patches (91% versus 82%, p < .001). Direct mail can be used to increase quitline call volume and should be one of the promotional tools used by quitlines.

Key Words: smoking cessation • quitlines • tobacco • nicotine replacement therapy

This version was published on July 1, 2008

Health Promotion Practice, Vol. 9, No. 3, 262-270 (2008)
DOI: 10.1177/1524839906298497
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?