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Health Promotion Practice
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What's this?

Using a Participatory Four-Step Protocol to Develop Culturally Targeted Cancer Education Brochures

Manny Kulukulualani, BA

'Imi Hale-Native Hawaiian Cancer Network, a program of Papa Ola Lokahi, in Honolulu, Hawai'i, mannyk{at}papaolalokahi.org

Kathryn L. Braun, DrPH

'Imi Hale-Native Hawaiian Cancer Network and University of Hawai'i in Honolulu, Hawai'i

JoAnn U. Tsark, MPH

'Imi Hale-Native Hawaiian Cancer Network in Honolulu, Hawai'i

Native Hawaiians have a high cancer burden, but few culturally targeted cancer education brochures exist. The authors followed a participatory four-step protocol, involving more than 200 health providers and clients, to develop and test culturally targeted brochures on skin, oral, cervical, prostate, and testicular cancers. The final products featured Hawaiian faces, scenes, words, and activities. They proved more attractive than existing materials, in particular to younger Hawaiians, and posttests suggested good comprehension of intended messages. This protocol may have application in other communities that want to develop brochures that are attractive, acceptable, readable, and useful to minority clients and their providers.

Key Words: action research • consumer participation • culture • focus groups • Hawai`i • health promotion • indigenous population • information dissemination • neoplasm • Pacific Islander Americans

This version was published on October 1, 2008

Health Promotion Practice, Vol. 9, No. 4, 344-355 (2008)
DOI: 10.1177/1524839907302737
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