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Health Promotion Practice
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What's this?

CERC as a Theoretical Framework for Research and Practice

Shari Veil, PhD

Gaylord College of Journalism and Mass Communication at the University of Oklahoma in Norman, Oklahoma

Barbara Reynolds, MA

Office of Enterprise Communication at the Centers for Disease Control and Prevention in Atlanta, Georgia

Timothy L. Sellnow, PhD

Department of Communication at the University of Kentucky in Lexington, Kentucky

Matthew W. Seeger, PhD

Department of Communication at the Wayne State University in Detroit, Michigan

Health communicators at the Centers for Disease Control and Prevention (CDC) have developed an integrated model titled Crisis and Emergency Risk Communication (CERC) as a tool to educate and equip public health professionals for the expanding communication responsibilities of public health in emergency situations. This essay focuses on CERC as a general theoretical framework for explaining how health communication functions within the contexts of risk and crisis. Specifically, the authors provide an overview of CERC and examine the relationship of risk communication to crisis communication, the role of communication in emergency response, and the theoretical underpinnings of CERC. The article offers an initial set of propositions based on the CERC framework and concludes with a discussion of future directions.

Key Words: crisis and emergency risk communication (CERC) • risk communication • crisis communication • grounded theory • sensemaking • self-efficacy

Health Promotion Practice, Vol. 9, No. 4 suppl, 26S-34S (2008)
DOI: 10.1177/1524839908322113
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