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Health Promotion Practice
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Article

Application of a Web-Based Tailored Health Risk Assessment in a Work-Site Population

Joan E. Cowdery, PhD1, L. Suzanne Suggs, PhD, MSc, CHES2, Shandowyn Parker, PhD1

1 assistant professor of health education at the University of Michigan in Flint, Michigan
2 assistant professor of health communication in the Department of Marketing Communication at Emerson College in Boston, Massachusetts

* To whom correspondence should be addressed.


  Abstract

This article presents an examination of the feasibility of implementing a Web-based tailored health risk assessment (HRA) as part of a University-based work-site health promotion program. Although the effectiveness of tailoring has been well established in the research literature, tailoring health messages for the purposes of health promotion and behavior change is only now starting to be used and evaluated in real-world settings. Key issues to be examined include the feasibility of delivery of a web-based tailored HRA, utility of data gathered for program planning, participation rates compared to traditional programming, usability, and participant satisfaction with the HRA.

Key Words: tailoring, health risk assessment, work site, health promotion

First published on September 15, 2006, doi:10.1177/1524839905278892

Health Promotion Practice 2007;8:88.

A more recent version of this article appeared on January 1, 2007

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This article has been cited by other articles:


Home page
 Health Educ BehavHome page
L. S. Suggs and C. McIntyre
Are We There Yet? An Examination of Online Tailored Health Communication
Health Educ Behav, April 1, 2009; 36(2): 278 - 288.
[Abstract] [PDF]